The Good List

Purpose-led companies working towards the common good.

Each company link below includes more information about how they prioritize solving the social and environmental issues facing our planet.

We encourage you to explore The Good List and consider supporting companies that are balancing purpose with profit.

Coming Soon

We are always adding new companies to The Good List.
Visit again and check our social media for profiles of some of our new favorite purpose-led companies.

Ben & Jerry's

What makes Ben & Jerry’s purpose-led?

Ben & Jerry’s is founded on and dedicated to a sustainable corporate concept of linked prosperity. Central to the Mission of Ben & Jerry’s is the belief that all three parts of its mission must thrive equally in a manner that commands deep respect for individuals inside and outside the company and supports the communities of which they are a part.

Our Product Mission drives us to make fantastic ice cream—for its own sake.

Our Economic Mission asks us to manage our Company for sustainable financial growth.

Our Social Mission compels us to use our Company in innovative ways to make the world a better place.

Guided by our Core Values, we seek in all we do, at every level of our business, to advance human rights and dignity, support social and economic justice for historically marginalized communities, and protect and restore the Earth’s natural systems. In other words: we use ice cream to change the world.


What makes Amy’s purpose-led?

Goodness is our guiding principle.

Our goal is to do things the right way. Right by our customers. Right by our farmers. Right by our family of employees. And right by our Earth. The right way isn’t always the smart way or the easy way, but it’s the only way we’re interested in.

We’re not in the business of making shareholders happy. In fact, we don’t have shareholders. We’re in the business of cooking delicious, organic vegetarian meals for everyone.

Together with other industry leaders, we helped pioneer the organic food industry and, more importantly, we helped make organic food available to more people.

All of our dishes are non-GMO and we’re a proud supporter of GMO labeling initiatives. Because we believe that people have a right to know what they put in their bodies. We were also one of the first to market with non-BPA-lined cans, and we’re happy to see many other food companies following our lead.

Seventh Generation

What makes Seventh Generation purpose-led?

We’re on a mission to transform the world into a healthy, sustainable & equitable place for the next seven generations.

For the past 30 years, we’ve been a company with strong beliefs about the rights of people and planet. We believe that a company’s values are as important as the products it makes. We know that plant-based products can provide the efficacy you are looking for, and that products designed from renewable plant-based ingredients are a sustainable option you are looking for. We believe that waste, is well… a waste. It’s why we use recycled materials to design our packaging, and why we design our packaging to be recycled. We have a lot of beliefs, but the biggest one is that we have a responsibility to this generation and the next seven. What do you believe? We invite you on our journey to nurture the health of the next seven generations.


What makes Allbirds purpose-led?

At Allbirds, we’re on a mission to prove that comfort, good design and sustainability don’t have to be mutually exclusive. We’re dedicated to making the most sustainable footwear we can using premium natural materials, designed for the to and fro of everyday life.
B Corp
As a certified B Corp, we do business differently. The environment is a stakeholder here, and how we treat it is just as important as the bottom line.

Thanks to our friends at Soles4Souls®, lightly used Allbirds find new life all around the world, helping communities in need thrive in the process.

Recycled Packaging

We reimagined shoe packaging, using 90% post-consumer recycled cardboard that serves as a shoebox, shopping bag, and mailer all in one.


What makes Bombas purpose-led?

We believe a more comfortable world is a better world. Everyone, no matter their circumstances, deserves to put on clean clothes that feel good. So we perfected socks, underwear, and t-shirts you’ll want to live in. Created apparel you’ll never want to take off.

Make A Purchase, Make A Difference

Our mission since day one has been to help those experiencing homelessness. That’s why for every item you purchase, we donate an item on your behalf. We thought this was a pretty good idea. Turns out a lot of other people did, too. We’ve donated more than 50 million items to more than 3,500 community organizations to date—all thanks to supporters like you.

The North Face

What makes The North Face purpose-led?

The North Face® fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.

Nature is at the heart of all we do. It’s why we’ve created four actionable commitments to keep us on the path of sustainability from start to finish. From being more intentional and innovative in the way we create products, to helping you shop sustainably and understand how to take care of and extend the life of your gear, to giving used gear a second life—it’s on us all to help lessen our impact on the places we explore.

  • Scale circularity.
  • 100% responsibly-sourced apparel fabrics by 2025.
  • Work in tandem with suppliers and retailers.
  • Accelerate sustainable packaging.

Warby Parker

What makes Warby Parker purpose-led?

Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.

We’re constantly asking ourselves how we can do more and make a greater impact—and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale, be profitable, and do good in the world—without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.

We also believe that everyone has the right to see. 2.5 billion people around the world need glasses but don’t have access to them; of these, 624 million cannot effectively learn or work due to the severity of their visual impairment. To help address this problem, we work with a handful of partners worldwide to ensure that for every pair of glasses sold, a pair is distributed to someone in need. To date, over eight million pairs of glasses have been distributed through our Buy a Pair, Give a Pair program.

There’s nothing complicated about it. Good eyewear, good outcome.


What makes BlackRock purpose-led?

Our purpose is to help more and more people experience financial well-being. Together with our clients, we’re contributing to a more equitable and resilient world – today and for generations to come.

BlackRock manages assets on behalf of diverse clients around the world. We dedicate ourselves, as a fiduciary, to looking after and growing the value of our clients’ assets over the long-term. That includes a focus on sustainability.

Sustainability has become a critical factor in determining companies’ long-term value.

We’re committed to helping more and more people experience financial well-being, and we believe the transition to a net zero economy by 2050 is a big part of that ambition. That’s why we’re dedicated to advancing climate innovation, research and analytics – to help our clients invest sustainably and build a net zero economy that serves us all.

Stonyfield Organic

What makes Stonyfield Organic purpose-led?

We’re committed to healthy food, healthy people, a healthy planet and healthy business.

At Stonyfield, the Healthy Mission Came First, Yogurt Making Second.

Back in 1983, our co-founders Samuel Kaymen and Gary Hirshberg were running a nonprofit organic farming school on a small New Hampshire farm. They were on a mission to help family farms survive, keep food and food production healthy, and help protect the environment. But the school needed funding.

So they put the farm’s seven cows to work (and all the helping hands they could wrangle) and began selling really good yogurt made without the use of toxic persistent pesticides or chemical fertilizers.

We’ve also pioneered planet-friendly business practices—from offsetting our yogurt works’ emissions, to making yogurt cups from plants instead of petroleum, to making our own renewable energy, and much more.

The thought and passion that started Stonyfield Organic in the first place has only grown stronger, and we’ve never stopped working for healthy food, healthy people and a healthy planet.


What makes Cleancult purpose-led?

The cleaning industry has a dirty little secret: it’s not so clean after all. In order to fix tomorrow’s problems, we have to fix today’s cleaning model. So that’s what we did. We built a better cleaning system, one that’s easy, sustainable, and cost-effective. One that rethinks everything, from ingredients to packaging to performance to shipping. Because a brighter tomorrow starts with a smarter today.

Ingredients Redefined

Our plant based formulas harness the power of coconuts and other biodegradable elements

Packaging Redefined

Our innovative refill system makes it easy for you to clean sustainably, with 100% recyclable packaging made in the USA, carbon-neutral shipments, and plant-based, biodegradable formulas.

Shipping Redefined

We partnered with and committed to a shipping model that’s sustainable and carbon-neutral.


What makes Coolhaus purpose-led?

From how we interact to how it’s made, why it’s created, and how it gets into our homes, the world of food is shifting and we’re here to help sounds the horns and lead the charge.

We’re calling a future full of:

– Adventurous flavors with limitless horizons

– More women and LGBTQ+ leaders (and less big corps with big boardrooms)

– Inclusivity & shared cultures- Empowering & learning from diverse creators

– Nature. Nature. Nature. Clean products, no compromise.

– Bringing Coolhaus home so we can make more memories & scoop more scoops.

– Constant evolution. Flavors may fade, but culture is forever and legacy is everything.


What makes Danone purpose-led?

It is increasingly clear that our global food system is in need of repair and requires a more sustainable path forward.

The power to change our food system, and our world, is within each of us. Every time we eat and drink, we vote for the world we want to live in.

From the very beginning, we made a bold commitment to nourish lives and sustain a healthier world through food by incorporating Danone North America as a public benefit corporation (PBC) and declared our first priority to become a Certified B Corp by 2020—a milestone we achieved in April 2018, two years ahead of schedule. Now, as Danone North America, we are the largest PBC and B Corp in the world: designations that demonstrate our desire to use business as a force for good, balancing our financial interests with the social and environmental benefits we want to create for people, their communities and the planet.


What makes Harry’s purpose-led?

We give to organizations that promote better mental health care for men. Simple. Our goal is to help 1.5 million men by 2024. Not so simple but, we think, doable.
Every year, we set aside 1% of our sales to donate to charitable organizations that share our ambition to bring quality mental health care to men everywhere.

Mental health starts by fostering emotional well-being at a young age.

Culturally competent mental health care is a crucial resource for Black communities.

Mental health services for our veterans improves their quality of life in a major way.

Mental health care for LGBTQ people is nothing short of a lifeline.

Greenbar Distillery

What makes Greenbar Distillery purpose-led?

Sustainability is a guiding force in all we do at Greenbar Distillery. It’s as simple as making sure we’re doing the right thing and making the world a better place every day.

At Greenbar Distillery, we aim to leave the environment in better shape than we found it. How?

By using only certified organic ingredients, our spirits help maintain clean farmland and groundwater and prevent adding artificial fertilizers, synthetic pesticides or genetically modified organisms to our world.

By reducing packaging waste and pollution through lightweight bottles and 100% post consumer waste recycled labels (and avoiding frosting, plastics and metallic paints).

By planting one tree per bottle sold. (We plant them in the rain forests of Central America and provide not only carbon sinks, but also shade for fair trade crops of coffee and cacao so local farmers can better feed their families.)

By opening up our programs to third-party validation by independent organizations…so you know!


What makes Hint purpose-led?

hint® delivers refreshment without sugar, diet sweeteners, calories or preservatives. Our water brands are NON-GMO certified. They are vegan and contain no MSG, nuts, soy or gluten. Our bottles have always been BPA-free and we’re continuously improving our bottling to reduce the amount of plastic and other non-renewable resources we use.

hint® is working hard to reduce our impact on the environment and our use of non-renewable resources. Our top priorities with respect to packaging choices are (1) providing the safest possible packaging that is suitable for our product and customers and (2) minimizing our impact on the environment. We continue to review packaging innovation and to participate in research and development.

The vast majority of our bottles (and caps) are made right in the bottling facility from virgin PET plastic. By making bottles right where they are filled, we have eliminated most of the energy consumption and carbon emissions associated with the transportation of empty packaging.

Jeni's Ice Cream

What makes Jeni’s Ice Cream purpose-led?

We’re devoted to making better ice creams and bringing people together.

It takes a community of people to build ice cream from the ground up: growers, makers, producers, suppliers, customers. We call it the fellowship model—combining values from the good food world with tools from the 21st century.

Jeni’s is a Certified B Corporation endorsed by the international nonprofit B Lab as a company that meets rigorous standards of social and environmental performance, accountability, and transparency. Using Direct Trade and Fair Trade ingredients, employing a diverse team of people, working with women- and minority-owned businesses—it’s all part of how we operate and an important part of our company culture.

JUST Capital

What makes JUST Capital purpose-led?

We are capitalists committed to stakeholder capitalism.

We believe that business can and must be a greater force for good and that markets must be part of the solution. At $19 trillion, the U.S. private sector is four times the size of government and 40 times the size of private philanthropy. Building a more just economy that better serves the needs of all stakeholders is an essential step in pursuing true prosperity for all, and address our systemic problems at scale.

JUST Capital is the only independent nonprofit that tracks, analyzes, and engages with large corporations and their investors on how they perform on the public’s priorities. Our research, rankings, indexes, and data-driven tools empower all market participants to help build a more just economy. We are neutral and data-driven – an honest broker working to move the vision of stakeholder capitalism from rhetoric to reality.

Modern Meadow

What makes Modern Meadow purpose-led?

At Modern Meadow, we envision a future where consumer products don’t rely on unsustainable inputs and supply chains that are petrochemical- or animal-based. We are committed to leading that shift at scale without sacrificing performance. We are dedicated to showing the world the performance potential of bio-based materials and the collaborative potential of a sustainable bioeconomy.

Our philosophy and sustainability principles help us stay focused on the most critical environmental issues and challenge us to design our products and systems in the most sustainable manner.

We strive to source inputs that support the growth of a sustainable bioeconomy without adding pressure to the global agricultural systems already in place. This includes efforts to minimize agricultural land use, freshwater consumption, and eutrophication from waste emissions.

We support development of circular systems that reduce depletion of raw materials, and design for a responsible end-of-life.


What makes Muniq purpose-led?

Muniq prioritizes public health concerns over diet trends.



What makes Omaze purpose-led?

We created a fundraising platform for a new generation of donors. We give everyone a chance to dream big and win once-in-a-lifetime prizes while helping to make the world a better place. This sustainable approach to fundraising means that nonprofits can spend less time and money raising funds, and instead focus on serving the needs of their communities.


What makes prAna purpose-led?

prAna’s mission is based on making eco-conscious products and motivating our community of customers and peer businesses through sustainable clothing.
Since the days when our founders delivered clothing in upcycled fruit boxes to becoming the first North American apparel company to bring Fair Trade Certified™ apparel to the market—sustainability is our heritage.

Clothing for Positive Change (C4PC)

We all have the power to reshape the future of fashion. It’s why our design and product teams work tirelessly to incorporate fabrics and practices that improve performance, elevate style, and lessen our impact on the planet.
Responsible Packaging Movement (RPM)
In 2020, we launched the Responsible Packaging Movement—sharing our best practices and long-term learnings with fellow like-minded brands.
Our goal is to completely eliminate plastic from our consumer packaging by 2021, as well as eliminate use of materials from ancient and endangered forests by 2022, and virgin forest fibers by 2025. That’s why we’ve joined forces with nonprofit organizations, 5 Gyres and Canopy, to help get us there.

What makes Prima purpose-led?

Prima is a science-led, purpose-driven holistic wellness brand elevating hemp-based CBD and functionally innovative botanicals. With a core mission to uplift science and nature to advance health and cultivate collective wellbeing.

Prima is incredibly proud to be a part of a global movement of people enacting the change they wish to see in the world — and using business as a force for good.

Giving More: Prima humbly donates 1% of annual revenue to nonprofit partners
Climate Postive: Prima is 100% carbon neutral across its entire operations & supply chain & is Climate Neutral Certified
Beyond Clean: Prima has uncompromising ingredient standards and industry-leading list of 2800+ chemicals & materials it chooses not to use
Reducing Wisely: Prima is dedicated to continual innovation in sustainable packaging, with a high use of glass & recyclable materials
People First: Prima provides comprehensive healthcare, equity ownership & a flexible working environment
Sourcing Responsibly: Prima evaluates and audits each supply chain partner to ensure that they uphold strong values toward quality, transparency ethics & fair labor

Ripple Foods

What makes Ripple Foods purpose-led?

Ripple Foods, a Public Benefit Corporation (PBC), makes pea-protein dairy alternative products.

When you drink Ripple, the positive impacts ripple through our world. Call it the Ripple Effect.

We want to make helping the planet feel effortless.
Unlike almonds, which require irrigation; or cattle, which contribute to deforestation and greenhouse gas emissions; peas have a small environmental footprint. Yellow peas grow in areas that receive lots of rain, so they need little or no irrigation.


What makes COMPANY purpose-led?

At SanMar, we believe a t-shirt is more than just a shirt—it is a canvas for good. We understand our role in the industry and the responsibilities that come with it. By keeping the following three key items at the forefront of all our decisions, we strive to be a catalyst for positive change everywhere we do business.

  • People: We know our choices can make a difference and positively impact lives. Whether at one of our distribution centers, home office, or one of our supply chain partners, people are at the heart of everything we do.
  • Planet: When it comes to making a difference to our planet, SanMar is committed to being a good steward of the environment, which starts by looking inward. We regularly evaluate our operations to assess our performance in terms of energy use and emissions, water use and waste reduction.
  • Product: The journey of creating products with positive impact means looking closer at how they are made. We recognize that the choices we make, from design to development, sourcing to manufacturing, can lead to good things when done right.

Blending these three key items is the SanMar Merchandise Donation Fund. This program supports our customer’s charitable efforts in their communities through the donation of apparel or accessories.

Satori Capital

What makes Satori Capital purpose-led?

We exist to create, fund, and inspire businesses that elevate humanity.

We Believe:

Business is the most powerful force for change in the world.

Business is good because it creates value; it is ethical because it is based on voluntary exchange; it is noble because it can elevate our existence; and it is heroic because it lifts people out of poverty and creates prosperity.

Over the long term, profit is a reflection of value creation for stakeholders, a measure of what was given, not what was taken.

How a company behaves is more important than what the company produces. By setting an example of consciousness and inspired leadership, all of a company’s stakeholders are enriched and will bring the approach to their own relationships.

Principles – not rules – guide actions, and the spirit of the agreement is more important than the letter of the agreement.

Sustainability is more than a department, an initiative, or a report. It is a foundational component of a thriving business.

Square Roots

What makes Square Roots purpose-led?

Square Roots is building a distributed network of indoor, modular farms, farmed by a new generation of farmers, to grow local food for people in cities all over the world.

Square Roots is building a scalable farm-tech platform to enable the sustainable, distributed and resilient food system that our near-future needs. Our farmers work in harmony with our technology to grow real food, predictably and consistently, in any location, all year round.

Square Roots’ core business was structured to address some of the world’s biggest challenges. Square Roots is addressing climate through transportation and waste.

Every compound grows, harvests, packages and delivers produce to local retailers.

When it comes to deciding what to grow, Square Roots focuses on crops that require the least amount of energy.


What makes Thistle purpose-led?

We believe that the best way we could nurture the world’s health is by reconnecting people to nature, to real foods, in a way that delivers the optimal amount of nutrition and that cares for our communities and the environment.

We believe nourishing, plant-forward foods can (and should) be the most delicious, convenient, and affordable option out there.

6 Sustainability Initiatives

Eating a Plant-Forward Diet

Sustainable Sourcing

Working Towards Net Zero Carbon Emissions

Revamping Our Packaging

Slashing Food Waste

Community Partners


What makes Thriveworx purpose-led?

We are a collective impact platform that mobilizes the best of business, local leadership, non-profit, and government to build effective solutions to poverty.

We are all designed to thrive. Yet poverty is holding back hundreds of millions across the globe. Poverty is a complex problem that requires collaborative, multidisciplined, and replicable solutions. We work to build those solutions.

We work alongside communities empowering them to build on their strengths and overcome deficiencies in the five most essential areas of a thriving community.



What makes TOMS purpose-led?

Our mission has always been using business to improve lives, and that includes taking good care of the place we all call home. We don’t have all the answers, but we’re committed to making choices that benefit our customers, employees, and the planet—from the materials and vendors we choose to the way we get each product to you.

In 2020, we made a commitment to expand sustainable practices in key areas of our business over the next five years.

One-Third of Profits for Grassroots Good

We’ve committed ⅓ of our profits to support people building equity at the grassroots level, promoting mental health, increasing access to opportunity, and ending gun violence.

Traditional Medicinals

What makes Traditional Medicinals purpose-led?

We are not just in the business of tea. We are in the business of change—changing lives, changing communities, and changing the quality of herbal remedies.

In 2010, we became a Certified B Corp by implementing rigorous standards of social and environmental performance, accountability and transparency. In 1992, we joined Green America’s Green Business Network™ of socially and environmentally responsible businesses.

Since our inception in 1974, we have infused sustainability into every aspect of our operations, from sourcing and packaging to distribution and voluntary certifications.

At Traditional Medicinals, we are continually working to minimize waste, prevent pollution, and conserve resources. We hold ourselves accountable with annual sustainability reporting, audits and performance reviews. We measure our progress using the metrics and standards developed by B Lab®, the California Green Business™ Program, the Green America® Green Business Network® and the Sustainable Food Trade Association.

Unreasonable Group

What makes Unreasonable Group purpose-led?

Unreasonable exists to re-purpose capitalism. We are an international company that supports a Fellowship for growth-stage entrepreneurs, channels exclusive deal-flow to investors, and partners with institutions to discover profit in solving global problems.

We envision a world in which the most valuable, influential & lasting companies are those solving humanity’s most pressing challenges.

We handpick & privately invite the world’s most impactful growth-stage companies into the Unreasonable Fellowship. Then we give select investors, mentors, and partners the opportunity to create value in helping scale the efforts of these history-defining ventures.

We focus on 5 impact themes:

Energy & Environment
Food & Water
New Frontiers

Urban Remedy

What makes Urban Remedy purpose-led?

Doing away with all fillers, chemicals, and toxins, we’re reimagining our food system with food that’s healing to people and the planet. Applying her combined background in traditional Chinese and functional medicine, founder and licensed acupuncturist (LAC) Neka Pasquale chooses each ingredient for its specific benefit, so all dishes are ready-to-eat and ready-to-heal.

Everything we make is organic, plant-based, gluten-free, non-GMO, and dairy-free. Our packaging is earth-friendly, too – 100% recycled and recyclable. That means it will never end up in a landfill or ocean when you do your part and recycle it. We make our food sustainably in small batches with locally-sourced ingredients.

Urban Remedy is proud to be a Certified B Corp. We believe business can be a force for good and we strive for the highest standards of social and environmental performance and accountability. We are not perfect, but we will never stop improving how we do business in the communities we serve.


What makes Vans purpose-led?

The future of our planet is being decided in every present-day decision we make. As a brand rooted in youth culture, we recognize the responsibility we have to protect the environment for future generations. We’re committed to reducing our impact on the planet by eliminating single use plastics, reimagining the life cycle of our products, and providing our Vans family with resources and education to be more sustainable in the choices they make each day, both personally and in business.

While there is more work to be done, here is what we are committing to as we strive to create a brighter future for our environment, our communities, and our planet.

Vans is working toward a low carbon future and reduction in use of plastics:

30% Aggregate reduction in greenhouse gas emissions by 2030

100% Renewable energy in owned and operated facilities by 2025

0 Plastic shopping bags in our retail spaces by the end of 2021

50% Polyester sourced from recycled materials by 2025

Noodles & Co.

What makes Noodles & Co. purpose-led?

Noodles & Co. mission has been to always nourish and inspire every team member, guest, and community we serve.

We are committed to embedding inclusion and diversity into all aspects of our business.

We are committed to industry-leading animal husbandry practices and believe that humane animal farming practices are critical to ensuring sustained food safety and high-quality ingredients.

In the same way we care about and nourish our team members, guests, and communities, we have a responsibility to nourish our planet and contribute to making the future brighter for generations to come. From responsible packaging that is reusable and recyclable, to reducing energy and water usage and keeping our eyes focused on the future, we’re taking steps to measure and reduce our environmental impact across all areas of our business.

Bolt Threads

What makes Bolt Threads purpose-led?

Bolt Threads is a material solutions company. With nature as our inspiration, we invent cutting-edge materials for the fashion and beauty industries to put us on a path toward a more sustainable future.

At Bolt, we believe that it is up to all of us to own our impacts, so we took charge to make better, more sustainable materials.

We are inspired by nature to disrupt the way we make the products that we use in our daily lives. Our goal is to create materials that not only improve the human experience, they also benefit the environment.

Bolt Threads guiding principles:

  1. A comprehensive approach to the product life cycle
  2. Sustainability built in from the start
  3. Data is in our DNA
  4. Sustainability is a journey, not simply a destination
  5. Building a World Class Supply Chain

John Hardy

What makes John Hardy purpose-led?

John Hardy is artisan collective with a dedication to handcrafted jewelry. We are committed to sustainable luxury business practices, our craftspeople and the preservation of Bali.

As a certified member of the Responsible Jewellery Council, and Kimberley Process compliant, John Hardy is committed to codes of practice that ensure our stones, diamonds and metals are conflict-free and ethically produced every step of the way.

The same sense of responsibility is applied to our packaging. From our jewelry boxes to our shopping bags, all paper materials are now certified by the Forest Stewardship Council, a non-profit that manages the environmental and economic benefits of trees.

We also craft jewelry that gives back. Our “Wear Bamboo, Plant Bamboo” initiative, in partnership with non-profit 1,000 Bamboo Villages, is committed to cultivating the natural beauty of Bali. This means every time you shop from our Bamboo Collection, we plant bamboo seedlings in Bali on your behalf.

Our commitment towards building a better tomorrow is always evolving.


What makes Bragg purpose-led?

Every Bragg product reflects our commitment to support healthier thinking, decisions, attitudes, and lifestyles.
Our mission to inspire and nourish vibrant, healthy lives. Based in Santa Barbara, CA we continue our founders’ mission every day and as a team we encourage a healthy lifestyle and workplace. We support our team members’ well-being. And we care about how our actions impact our community and the planet.
Backed by Science

Our scientific advisory board helps guides Bragg with effective dosing, high quality ingredient selection, and innovative new product development – all based on reputable clinical research.

VSP Global

What makes VSP Global purpose-led?

At VSP Global®, our purpose is to empower human potential through sight.

As the first and only national not-for-profit vision benefits company, this is what drives everything we do. Every day, the people that power our complementary businesses work together to create a world where everyone can bring their best vision to life. That means providing affordable access to eye care and eyewear for more than 80 million members through a network of more than 39,000 doctors. And it means expanding access to vision care to those disadvantaged by income, distance, or disaster.

Eyes of Hope

Eye care is essential, yet 1.3 billion people around the world live with vision impairment and can’t get the care they need. Whether the barrier is income, distance or disaster, VSP® Eyes of Hope® is committed to increasing access to eye care and eyewear where it’s needed most.

Common Future

What makes Common Future purpose-led?

We’re Common Future. A network of leaders (re)building an economy that includes everyone.

Capitalism is broken—too many people have been left out. We’re working towards a vision of sustainable, equitable economies that work for all.

At Common Future, we imagine a future where people, no matter their race or ethnicity have power, choice, and ownership over the economy. We believe our future is a shared financial, social, environmental contract, one we want to build together.

Tackling Wealth Inequality

Shifting Capital

Through our work to organize capital, more than $250M+ has been redirected into community investment that prioritizes equity and powerbuilding since our founding.