Bragg Live Foods CEO Linda Boardman: Guiding A Purposeful Legacy Brand Into the Future

Bragg Live Foods has been in the natural foods space for over a century. Now the family-owned original health food company is a movement for healthier and happier lives with CEO Linda Boardman at the helm. In this episode Linda and I spoke about how she’s leading the company at such a pivotal time in its history, especially given the explosion of clean food and her personal passion for health and wellness. Hear our deep dive conversation into how she’s capitalizing on today’s consumer trends and carrying forward the company values to drive a new era of growth.

This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV.

 Linda Boardman

Linda Boardman is the Chief Executive Officer of Bragg Live Food Products, LLC. Previously, she was president of Branch Brook Holdings, an investment partnership between Swander Pace Capital, Jefferson Capital Partners and United Natural Foods, Inc. that invests in natural and specialty products companies. Linda currently serves on the board of directors of Branch Brook’s portfolio companies, Oregon Ice Cream (Alden’s Organic) and Reliance Vitamin Company (PlantFusion). Previously, she was a board director of Kicking Horse Coffee Company, and was board president of Frontier Natural Product Cooperative (Simply Organic and Aura Cacia). Prior to joining Branch Brook, Linda was president of Applegate Farms, the leading brand of natural and organic deli meats. She also held senior roles with Whole Foods Market, including leading the company’s private label group. Linda started her career in the food industry at Ocean Spray Cranberries, where she worked in brand management. Linda holds an AB degree from Harvard College.


Simon Mainwaring 

Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and his upcoming book, Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work’ column in Forbes and host of the podcast, Lead With We.



Learn more about Bragg Live Foods at

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For case studies and other free resources about purposeful business, go to

Simon’s new book, Lead With We, comes out Nov. 9th and is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out!


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