Sometimes the best way to stay true to your brand values is, counter-intuitively, to make some changes. That’s why one company is forging ahead on a mission to keep the planet cool– while keeping the people on it warm. Gavin Thompson is the Vice President of Corporate Citizenship at Canada Goose, one of the world’s leading manufacturers of extreme weather outerwear dedicated to purpose-driven innovation and values-driven, sustainable growth. In this episode, he shares how to level up your sustainability credentials in ways that build brand reputation, trust, and sales, and how to engage suppliers, employees, and consumers to inspire your whole industry to raise its game.
Lead With We is Produced by Goal 17 Media – https://goal17works.org
Gavin Thompson:
Gavin Thompson is a passionate corporate and public affairs leader with over 20 years of experience in regulated industries and high-profile matters of public interest. As Vice President of Corporate Citizenship at Canada Goose, Gavin is committed to bettering the world, leading the brand’s environmental, social and corporate governance work. He oversees the execution of its Sustainable Impact Strategy and all corporate social responsibility initiatives. Gavin is known for making a significant impact on the success of an organization with integrity and guiding teams that earn the respect and trust of communities, customers, businesses and industry partners. Prior to joining Canada Goose in 2018, he served as Vice President of Corporate Affairs at Molson Coors and previously held director positions in Community Affairs and Corporate Citizenship at TD Bank and Microsoft. Gavin received a Bachelor of Arts at University of Victoria in Political Science and History.
Resources:
Learn more about Canada Goose at: https://www.canadagoose.com
Connect with Gavin on LinkedIn: https://www.linkedin.com/in/geetee/
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