Square Roots’ Tobias Peggs Is Using Tech To Build A Better Food System

Our current food system is unsustainable. Luckily people like Tobias Peggs are re-engineering how food is grown and distributed in ways that are better for people and the planet. Tobias’ company, Square Roots, uses real time data and machine learning to create the right climate conditions for growing produce in refurbished shipping containers situated near local retailers, which drastically reduces waste and carbon emissions.  In this episode of Lead With We, Tobias and I chat about how his experience working within Walmart led to his idea for Square Roots, the incredible power of tech in agriculture, creating the next generation of farmers, his purpose-driven approach to business and more.

Whether we like it or not, our current food system is unsustainable. Luckily people like Tobias Peggs are re-engineering how food is grown and distributed in ways that are better for people and the planet. Using real time data and machine learning to create the right climate conditions for growing produce, Tobias’ company, Square Roots, uses refurbished shipping containers situated near local retailers which drastically reduces waste and carbon emissions. 

In this episode of Lead With We, Tobias and I chat about how his experience working within Walmart led to his idea for Square Roots, the incredible power of tech in agriculture, creating the next generation of farmers, his purpose-driven approach to business and more.

Tobias Peggs

Tobias is co-founder and CEO of Square Roots, a technology leader in urban indoor farming. With production farms in Brooklyn, NY, and Grand Rapids, MI (with more to come!) Square Roots has a mission to bring local, real food to people in cities across the world while empowering the next generation of leaders in our industry. 

Previously, Tobias was CEO at Aviary—a mobile photo editing company acquired by Adobe, as well as OneRiot—a social media analytics company acquired by Walmart. Tobias grew up in England and earned a PhD in Artificial Intelligence from Cardiff University. He is currently a Techstars mentor, competitive triathlete, and snowboarder.

This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV.

Resources:

Connect with Tobias on LinkedIn

Learn more about Square Roots

For case studies and other free resources about purposeful business, go to WeFirstBranding.com

Simon’s new book, Lead With We, is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out!

 

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