Change is always a challenge, and for long-established corporations, the stakes are often incredibly high. Staying true to one’s values while navigating a constantly-changing business landscape requires adaptability, but also a concrete sense of your company’s authenticity and “true north”. Linda Boff is Global Chief Marketing and Communications Officer at General Electric, a world energy, aerospace, and healthcare leader.. In this episode, she explains how a global leader reimagines itself as three separate public companies, while still being an authentic expression of its long standing purpose and impact. And how from a communications point of view, you navigate such dynamic transformation in ways that infuse the company with new life and growth.
Linda Boff:
Linda Boff is a builder of global brands and businesses with expertise across the full range of integrated marketing communications, as well as culture and leadership development. As CMO of GE, Linda is accountable for global marketing, advertising, brand, content, digital, sponsorships, as well as corporate communications, crisis communications, media relations, public affairs, and financial communication. Additionally, Linda runs GE’s Corporate Learning P&L, leads the GE Foundation, and co-leads GE’s Women’s Network. A member of the Forbes CMO Hall of Fame, Linda earned a BA in Political Science and Psychology from Union College. She and her husband live in Irvington, NY and have two grown children.
Resources:
Learn more about General Electric at: https://www.ge.com/about-us
Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindaboff/
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