PepsiCo’s Maddy Kulkarni: Educating The Next Generation of Business Leaders

As PepsiCo’s Global Marketing Director of Sustainability & Purpose, Maddy Kulkarni has been an integral part of charting a new course for one of the world’s largest enterprises. And now she’s passing on that knowledge to younger generations as a professor at the University of Texas. She even created her own textbook!

In this episode Maddy and I chatted about the importance of educating the next generation of business leaders on how to blend purpose and profit, the case studies she uses from PepsiCo, and some of the exciting details of pep+ (pep Positive), a strategic end-to-end transformation of PepsiCo that will drive growth by restoring the planet and inspiring positive behavior change. 

Maddy Kulkarni

Maddy Kulkarni is the recent author of Social Impact Marketing: The Essential Guide for Changemakers, a textbook for her new course at the University of Texas at Dallas. She is also the Global Marketing Director for Sustainability & Purpose at PepsiCo where she consults marketing leaders on how to connect the organization’s sustainability agenda with their consumers through the voice of their brands. Recognized as a 40 Under 40 business leader by Dallas Business Journal, Maddy has served on boards of Social Venture Partners, the Terry Foundation, and the PR Committee of the Dallas Arboretum. She is also the Founder and Executive Director of Dallas Heroes Project, an organization that creates engaging marketing campaigns to drive awareness of the positive impact local heroes and organizations are making in their communities. Through her new textbook, she is enjoying teaching our next generation of leaders on how marketing can be a force for good.

This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV.


Visit to learn more about Simon’s new book or search for “Lead With We” on Amazon, Google Books or Barnes & Noble. 

Learn more about PepsiCo’s pep+ strategic plan at

Connect with Maddy on LinkedIn:

For case studies and other free resources about purposeful business, go to


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