Kathrin Belliveau, Chief Purpose Officer, Hasbro: Leading with Purpose and Play

Since 1923 Hasbro has delighted generations with beloved toys, games and brands that are synonymous with childhood. Kathrin Belliveau is the first Executive Vice President and Chief Purpose Officer of the self-described “global play and entertainment company,” where she is charged with bringing their purpose to life in ways that make the world a better place for children, fans, and families. In this episode, Kathrin talks about why it’s critical for companies in all sectors to embrace sustainability and lead with purpose to drive growth, relevance and impact. From innovative packaging to building a purposeful culture, Kathrin explains the strategies Hasbro has used to be recognized as one of “the World’s Most Ethical Companies” eleven years in a row. 

Simon Mainwaring: 

Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work’ column in Forbes and host of the podcast, Lead With We.


Kathrin Belliveau:

As Executive Vice President and Chief Purpose Officer, Kathrin Belliveau leads Hasbro’s Global Purpose Organization. Her responsibilities include Global Government and Regulatory Affairs, Global Communications, Corporate Social Responsibility (CSR) & ESG, Climate & Sustainability, Philanthropy & Social Impact, Human Rights, Ethical Sourcing, and Health & Safety. She is responsible for leading Hasbro’s ESG strategy and for embedding purpose across the business to advance Hasbro’s positive impact on the world. She reports to the CEO and is a member of the company’s executive leadership team.


She was also instrumental in creating Hasbro’s CSR function, leading the establishment of the company’s CSR practice in 2011 and it’s evolving ESG strategy to support the company’s growth and transformation as a global play and entertainment company. Under her leadership, Hasbro has been recognized for its corporate citizenship, including being named, for the past ten consecutive years, at the top of the 100 Best Corporate Citizens list by CR Magazine and also for the tenth consecutive year as a World’s Most Ethical Company® by Ethisphere Institute.


Learn more about Bayer at https://www.bayer.com/en/us/bayer-united-states-of-america

Connect with Kathrin on LinkedIn: https://www.linkedin.com/in/kathrin-belliveau-97572491/

Visit leadwithwe.com to learn more about Simon’s new book or search for “Lead With We” on Amazon, Google Books, or Barnes & Noble.


Apple PodcastsGoogle PodcastsSpotifyYouTubeAmazon MusicAudible