Eddie Bauer recently celebrated 100 years in business, and the iconic outdoor brand is focused on making the outdoors accessible to everyone. It’s a mission that deeply resonates with me as I believe that reconnecting to the natural world will help us repurpose business to restore the planet. In this episode, I speak with Eddie Bauer’s Vice President of Marketing, Kristen Elliot, about the many ways Eddie Bauer is bringing this mission to life, from their new outdoor gear rental program to working with underserved communities. Kristen also shared her advice for starting a sustainability journey which can seem daunting at first but should be viewed as a long term investment in brand equity.
Note: The team and I will be on a holiday break following this episode, but we’ll resume Season 3 with new episodes of Lead With We in the New Year. I hope you get some time to unplug and be with family and friends as well.
This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music, and Audible. You can also watch episodes on YouTube at WeFirstTV.
Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work’ column in Forbes and host of the podcast, Lead With We.
Kristen Elliott is Vice President of Marketing for Eddie Bauer, LLC. With over 20 years of marketing experience, Elliott has spent the bulk of her career in fashion retail gaining expertise in Public Relations, Communications, Advertising, Social Media, Digital Media and Creative Development. At Eddie Bauer, Elliott has successfully led cross-functional marketing, digital, creative and merchandising teams to bring integrated, on-brand experiences to customers across all channels and ensure the Eddie Bauer brand is at the forefront of making the outdoors more accessible and inclusive. Elliott received her Bachelor of Applied Arts, Interpersonal and Public Communications from Central Michigan University.
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