BEST OF: We First’s Simon Mainwaring: The Meaning of ‘Lead With We’

In this Best Of episode, we put Simon in the hot seat for a change. Goal 17 CEO Greg Mollner interviews Simon about how his personal and professional journey led him to rethink business as usual and create the new business paradigm he lays out in his book “Lead With We” to better serve humanity and the planet. Greg and Simon chatted about the collaborative strategies that every business leader can and should adopt to help solve today’s escalating challenges and unlock extraordinary growth.

This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify.

Simon Mainwaring: 

Simon Mainwaring is a brand futurist, keynote speaker, author, podcaster, and columnist. He’s known as the New York Times and Wall Street Journal bestselling author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with companies to build their purpose, sustainability, and climate commitments; and as an influential columnist for the Forbes CMO Network and host of the popular business podcast, Lead With We.

Greg Mollner

Greg Mollner is a veteran entrepreneur, business, and organizational leader with a diverse background in investment banking, media, and the Arts in for-profit and nonprofit sectors. In 2019, Greg and his wife Allison founded Goal 17 Media and Goal 17 Foundation. Goal 17 is a media and finance company driving greater awareness of and financing for purpose-led companies. The Foundation is dedicated to helping nonprofits committed to improving economic opportunity and equality, climate change, and mental health. In 2001 Greg founded the boutique investment banking firm Vinton Street Partners, Inc., raising over $400M of private debt and equity early-stage and established purpose-led companies. From 1998-2001, Greg served as COO for ShadowCatcher entertainment. ShadowCatcher’s film Smoke Signals won the Filmmakers Trophy at the 1998 Sundance Film Festival. In 2002 Greg led the restructuring of the nonprofit Seattle Theatre Group (STG) that resulted in investors gifting their ownership of the theatre to STG. As CEO, he led the creation of STG’s Racial Equity program.


Visit to learn more about Simon’s new book. You can also search for “Lead With We” on Amazon, Google Books or Barnes & Noble. 

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Learn more about Goal 17 Media at

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