BEST OF: Sustaining a Healthier Future: Alison Writenour, CEO of Seventh Generation

Alison Writenour is CEO of Seventh Generation, a homecare products company that became a household name selling eco-friendly cleaning, paper, and personal care items with a focus on sustainability and the conservation of natural resources in both product development and marketing practices. In this “Best Of” episode, she shares how an industry leader reimagines its role to unlock new innovations, products, and growth, and how a purpose-led company of any size can accelerate and scale impact in ways that inspire everyone to build its business. 

Alison Whritenour:

Alison Whritenour has spent nearly a decade at Seventh Generation, contributing to transforming the world into a healthy, sustainable and equitable world for future generations. Using business as a force for good drives Alison in all she has done with Seventh Generation across various roles in everything from brand activation to product innovation. Most recently, Alison was the head of channel and customer development at Seventh Generation, where in 2020, she delivered more than 40% growth, while navigating COVID-19’s business and consumer impact. Prior to her work with Seventh Generation, Alison worked in brand management at Colgate-Palmolive. Alison holds an MBA from Fordham University and a BA from Loyola University. She lives in Vermont with her husband and three children.



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