Before becoming the Global Head of Integrated Marketing for Ben & Jerry’s, Jay Curley dreamt of working for the famous ice cream brand that has taken bold stances on key social justice issues, from marriage equality to ending mass incarceration and supporting the Black Lives Matter movement. So how does a company like Ben & Jerry’s manage to keep growing and earning loyal employees and customers while speaking out on such controversial issues? In this episode of Lead With We, Jay Curley gives me an insider perspective based on his twelve years inside one of the most socially conscious and beloved brands out there.
Jay Curley
Jay Curley is the Global Head of Integrated Marketing for Ben & Jerry’s. Jay leads the development and execution of consumer marketing activities in the United States and global advertising and communications. These integrated programs bring Ben & Jerry’s progressive three-part mission to life in traditional advertising, innovative social media and digital engagements, retail shops, social activism, and live consumer experiences. Jay has been on the marketing lead for Ben & Jerry’s on campaigns focused on Climate Justice, Criminal Justice Reform, and Voting Rights.
Simon Mainwaring
Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.
This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify.
Resources
Learn more about Ben & Jerry’s delicious flavors and powerful campaigns by visiting their website.
