Stacey Pool became Chief Marketing Officer at the fast casual restaurant chain Noodles & Company just before the pandemic started. In this episode Stacey shares how she’s leading this purposeful company through these unprecedented times. We talked openly about how COVID has taught us to be vulnerable as leaders, the balancing act of looking out for the wellbeing of our employees while still providing opportunities for professional growth, and using transparency and innovation to stay ahead of rising consumer expectations around the environment in an industry that’s been hit hard by supply chain constraints.
Stacey Pool
Stacey Pool has served as Chief Marketing Officer at Noodles & Company since January 2020. Prior to joining Noodles, Stacey held a variety of leadership roles at Vail Resorts, Inc., including Senior Vice President of Season Pass Marketing, Chief of Staff to the CEO, and Vice President of Digital Experience. During her time at Vail Resorts, she was responsible for Epic Pass brand marketing and delivering and executing the Vail Resorts digital experience. With over twenty years of experience in consumer marketing across multiple industries, Stacey has a strong track record of utilizing guest insights to deliver strong business results. Before joining Vail Resorts, Stacey was at Nike, Inc., where she defined the vision and strategy for the NIKEiD.com digital experience. Prior to Nike, she worked in consulting at Accenture, where she supported both Verizon Wireless and Qwest Communications. Stacey holds a Bachelor of Science in Business Administration from the University of Arizona.
Simon Mainwaring
Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and his upcoming book, Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work’ column in Forbes and host of the podcast, Lead With We.
This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV.
Resources
Learn more about Noodles & Company at noodles.com
Connect with Stacey on LinkedIn: linkedin.com/in/staceyjopool
For case studies and other free resources about purposeful business, go to WeFirstBranding.com
Simon’s new book, Lead With We, comes out Nov. 9th and is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out!
