2020 Highlight: Kara Goldin On Why Consumers Want Purposeful Products More Than Ever

When you look up ‘disrupter’, I’m pretty sure Kara Goldin’s name is the first one to pop up. That’s why I’m re-sharing the conversation I had with her in 2020. 

Kara is the founder and CEO of Hint, Inc., and she turned the bottled water industry upside down with her best known product, Hint water. As she was about to welcome her fourth child, Kara’s idea to help her lead a more healthy life, along with her bold scrappy approach, led to the creation of top-selling flavored waters without artificial flavors in an incredibly crowded category. Kara also discusses her political activism around access to clean water in America and how she doesn’t let her own fear get the best of her, a core theme in her new book, Undaunted.

So enjoy this episode, and we’ll be back with new ones soon. 

Kara Goldin

Kara Goldin is a disruptor. She is the Founder and CEO of Hint, Inc., best known for its award-winning Hint® water, the leading unsweetened flavored water. Hint, Inc., also produces the leading, award-winning, oxybenzone and paraben-free sunscreen, as well as aluminum-free deodorant.

She has received numerous accolades, including being named EY Entrepreneur of the Year 2017 Northern California, one of InStyle’s 2019 Badass 50, Fast Company’s Most Creative People in Business and Fortune’s Most Powerful Women Entrepreneurs. The Huffington Post listed her as one of six disruptors in business, alongside Steve Jobs and Mark Zuckerberg.

Previously, Kara was Vice President of Shopping & Ecommerce at America Online where she helped lead the growth of its shopping and ecommerce business to over a $1 billion in revenue.

She is an active speaker and launched Unstoppable with Kara Goldin in 2017, a podcast where she interviews founders, entrepreneurs and disruptors across various industries. Kara’s first book, Undaunted, published by Harper Leadership, will be released in October 2020.

Follow Kara on her website at karagoldin.com and on all social handles @KaraGoldin

Simon Mainwaring 

Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.

This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify.


Learn more about Hint at www.drinkhint.com and pre-order her new book, Undaunted at karagoldin.com/undaunted

Connect with Kara via LinkedIn: https://www.linkedin.com/in/karagoldin/

We First Website: https://www.wefirstbranding.com/


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