2020 Highlight: Jeni Britton Baur’s 20-Year Journey to Becoming a Community-Centered, impact-focused, leader in Ice Cream.

Season 2 of Lead With We is coming soon, and I couldn’t be more excited about the new episodes we’re working on. But this week I’m sharing one we did last summer with Jeni Britton Bauer, the Founder and Chief Creative Officer of Jeni’s Ice Cream. We were just a few months into the pandemic and people around the world were protesting for racial justice.

Jeni’s known for being super creative and also making sure that each and every one of her 800+ employees is connected to the impact piece of the business. We talked about creating community within the company and how the Black Lives Matter Movement has pushed businesses to engage in social justice.

Jeni Britton Bauer

Jeni Britton Bauer is an American ice cream maker and entrepreneur. A pioneer of the artisan ice cream movement, she introduced a modern, ingredient-driven style of ice cream making that has been widely emulated across the world but never duplicated.

As Founder and Chief Creative Officer, Jeni remains the beating heart of the company and is in charge of all creative output—from the ice cream itself to the supporting details that enhance the experience of eating it. Jeni is a 2017 Henry Crown Fellow and has been recognized by Fast Company as one of the most creative people in business today.


Jeni’s Ice Cream Website

Jeni Britton, LinkedIn

We First Website


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