2020 Highlight: BlackRock’s Frank Cooper On Retooling Capitalism

Lead With We is currently on break, but we’ll be back soon with all new episodes featuring some of the most inspiring purposeful business leaders out there. In the meantime, I want to highlight one of my favorite conversations from 2020, with Frank Cooper, Senior Managing Director, Global Chief Marketing Officer of BlackRock.

It was fascinating to get Frank’s perspective on how the world’s largest hedge fund is rethinking capitalism, like the threat climate change poses to business and how sustainability is becoming an innovation driver. Frank also gave me his take on why we should be optimistic about what we can achieve together through business in the future. 

Frank Cooper

Frank Cooper III, Senior Managing Director, is the Global Chief Marketing Officer of BlackRock. He is a member of the Global Executive Committee and Global Operating Committee. Frank has built his career on a unique capability: to unite business, human and cultural perspectives to make brands supremely relevant. As such, he has built a reputation as an agent of change, able to lead transformation for companies at an inflection point across multiple industries, from entertainment and consumer goods to technology and Finance. In his current role as Senior Managing Director and Global Chief Marketing Officer of global financial powerhouse BlackRock, Frank leads the company’s marketing across every region of the world combining the science of data-driven/technology-centered approaches with the art of creativity, culture and purpose. 

Frank has been lauded by Fast Company Magazine as one of the “100 Most Creative People in Business”; was a four-time recipient of Billboard Magazine’s “Power 100”; and recipient of AdColor’s coveted Legend award. 

Simon Mainwaring 

Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.

This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify.


BlackRock Website: https://www.blackrock.com/

Frank Cooper’s, LinkedIn: https://www.linkedin.com/in/frank-cooper-iii-0501a66/

We First Website: https://www.wefirstbranding.com/


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